The enterprise-wide app offers a new way to collaborate with people at work sending information via a real-time news stream. Simply by allowing users to follow coworkers and data about project and/or customer status, it's revolutionized the way we do business. It’s allowed us to work more efficiently and effectively in a variety of ways. Maybe it’s helped your organization develop advertising concepts or collaborate to promote events. Perhaps it’s helped your company to manage tv commercial spots or prioritize its R&D efforts. On Chatter, your sales team responds more quickly. Rather than internal email blasts, you now share training and best practices on Chatter.

 

However your business has best utilized Chatter, its advantages remain the same: it allows you to collaborate in real time, helps your company align as a team, and creates a new level of learning in the enterprise. And that’s the singularity in Chatter - the way it directly and indirectly increases your business productivity. While impacting the efficiency of your business processes, it simultaneously contributes to a more cohesive company culture by driving employee engagement - which feed-backs into your overall business efficiency.

 

Salesforce gave us a 360 perspective on our business. Chatter has given us awareness of a previously unharnessed network: the most important people and ideas that move our companies forward. With total access to this kind of “social intelligence,” Chatter has transformed the way we work. 

 

How has Chatter transformed the way your business functions? How do you best exploit the “social intelligence” brought forth by Chatter? Share your comments below!