Bluewolf may be one of the most influential Salesforce.com partners around, but these days its mission is far broader: helping its client base deliver on the need to become more "customer-obsesssed."

So, while customer relationship management (CRM) projects are still core to its business, increasingly, Bluewolf's mantra and services team centers on how to enabled and optimize "customer engagement" at every touch point of the relationship – starting with marketing outreach and reaching deeper into the customer contact center.

That's why, if you peek at its partnership portfolio, you'll see that it teams with cloud service providers with expertise in an intriguing array of processes from contact center company Five9 to marketing automation player Marketo. "Every business is somewhere along the way toward becoming more customer-obsessed," said Corinne Sklar, chief marketing officer of Bluewolf.

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