What drives a company like Bluewolf? Why do some of the top global brands across all industries trust Bluewolf? Why do our clients keep coming back to Bluewolf? Exhausted and on the red-eye, I am reflecting on our recent off-site workshop (OSW) in Whistler, Canada, and I am asking myself, can one capture Bluewolf in a single word? Whether it was our CEO delivering the keynote, some of our recent hires creating incredible videos, or anyone who led or participated in a learning session, they all had one common element; passion.

Passion drives Bluewolf. Each spectacular individual at Bluewolf is passionate and it’s infectious. 

I started to realize this when I first met our change management, training, and eLearning teams in September, 2012. Without a doubt, these people are passionate, but don’t they have to be? They are in the front line, working side by side with our customers to help innovate their business processes and technologies, to engage their customers and drive more sales. Whether you are looking to transform a sales team, develop a new mobile application, minimize customer wait time on a call, or engage a customer on all levels (phone, email, text, social, etc.), Bluewolf is going to make sure that your organization realizes its ROI. Think Tony Robbins, cheerleaders, and the best teacher you ever had rolled into one individual. That is our change management team; passion defined.

But is this passion inherent in everyone in the Bluewolf Pack? Like most global organizations, it is difficult to understand who your colleagues are, gauge their character, and understand what drives them over a conference call. The truth is, I have not personally met many of the people I count on at Bluewolf. Nevertheless, I know that when asked, they deliver. They don’t just show up, they come to the table prepared. They are incredibly intelligent subject matter experts. They are inspiring. They are passionate. They didn’t come to meetings with precut presentations. Most of them didn’t come with presentations at all. They asked pointed and engaging questions, worked the white boards with notes, pictures and flow charts, and most importantly built strong bonds. 

However, these experiences included only a handful of the 250+ global Pack members. I was intrigued to determine if this common thread had weaved it’s way into the fabric of Bluewolf. My question was answered because with each session at OSW, I began to realize that this company hires the best and brightest talent, and they are all passionate. They strive for excellence, seek knowledge that they share with their customers, and most importantly, across all teams, they are deeply committed to their customers. 

At Bluewolf, we like to say that we are customer-obsessed, and I would suggest that this obsession cannot be fully realized without such a passionate workforce. Intelligence, gut instinct, and past successes and failures can all be leveraged as we make decisions, but your heart and mind must be in sync to completely embrace customer-obsession. It is important to ask yourself, what is best for my company and my employees; what does my client need, want or require; and what am I willing to invest in order to transform an organization? The truth is, you are not going to take those extra steps without 100% commitment. 

I believe in passion because passion is what drives you. More importantly, it fuels creativity; it is the lifeblood of true collaboration. Passion provides the required element to a project that thrives on velocity, and it allows a team to harness the chaos created when an organization challenges itself to truly be agile and transformative. 

Everyone has heard that without people, technology is useless. I humbly disagree, because you still need the right people, not just warm bodies. Place a disengaged individual at the helm of a company or project and they are likely to fail. People who are passionate drive effective technology; technology that changes the landscape of how you engage with your customers, how you collaborate internally, and more importantly, how you drive tangible business results.

We completed our time at OSW as most organizations do, with a dinner recognizing our top performers. But Bluewolf does it differently. No assigned seats. No racing to a table to with colleagues you know. Rather, we were guided to tables full of new faces. Again, I was intrigued and more importantly, inspired. Each and every table rose spontaneously to toast. Each table laughed and shared stories, each individual contributed to an evening that was inspiring. And while individuals were celebrated, each thanked the organization that stood shoulder-to-shoulder with them. Each spoke with deep and heartfelt appreciation and passion for the challenges and ultimate successes that were realized as a team. 

So why do I work at Bluewolf? Many may respond, “who cares?” Well, the answer is, Bluewolf cares. We care passionately about each other. We care passionately about you, your business, and your customers. We are customer-obsessed.