January 2, 2016
Organizations have bought into the promise of data-driven decision making. It's simply not enough to collect data…
with traditional business intelligence (BI) tools; companies are looking to integrate different data sources to speed their ability to mine huge data sets and uncover new insights. Sales leadership is hungry for it.
Still, despite the ability to capture so much data, most sales teams are still struggling to access and consume it. And if a sales rep can't consume it, the data becomes irrelevant. Bluewolf's recent report, based on responses from more than 1,500 Salesforce customers, revealed that access to data remains companies' biggest obstacle. Today, nearly half of all Salesforce customers have problems reconciling data from different sources.
As they interact with customers, sales reps are already making decisions every day. They need data that they can trust to better influence their decision making. But all too often, data -- and its end goal, insight -- is too difficult to access, doesn't tell a complete story and is not actionable. Fortunately, organizations that believe in the promise of data are taking action: Nearly 70% of companies increased their investment in analytics this year.
