September 24, 2012
Communicating person-to-person via the Internet has similarities to learning a new language and getting used to a strange culture. It doesn't come naturally to everyone, especially in the context of business relationships. There's a certain amount of fear in taking the social step, so it makes sense that prior to engaging clients and customers, employees of a company should practice internally, where the benefits of social can open doors to new forms of collaboration.
While at Dreamforce 2012 I had the opportunity to talk with Natasha Oxenburgh of Bluewolf, a consultancy based in San Francisco. Natasha is Bluewolf's Social Programs Manager.
