Based on data collected in collaboration with MIT Sloan, Bluewolf’s 3rd annual State of Salesforce report distills insights from over 1,000 global salesforce.com customers.

KEY FINDINGS:

• Enterprise strategies are driven by business outcomes. Technology should align to company strategy, not drive it.
• Customers expect a personalized digital experience. Businesses are experiencing massive digital disruption, as the internet, social media, and mobile applications have changed traditional market and value frameworks.
• Cloud Governance and ALM are essential to innovation. Digital disruption informs a new imperative. There is now a business cost to not innovating.