July 30, 2014
Gamifying internal and external collaboration was also what got users at New York-based global consultancy Bluewolf on board with Salesforce Chatter, according to Corinne Sklar, global chief marketing officer. When the firm's consultants uploaded content that their peers and clients shared and engaged with, they would get points; the platform also helped the consultants build their personal brands, she said.
Not every employee has been receptive, but Sklar said the company continues to boost adoption by creating content and incentives that appeal to the different demographics, including recent college graduates and more senior consultants. The company also offered webinars and short videos on how to use the platform.
And, overall, adoption has been strong. "Everybody is looking for ways to communicate more effectively," Sklar said. Even the CEO has been using Chatter for Q&As, she added.
