October 7, 2016
Four years ago, Bluewolf started to experiment with gamification for external and internal collaboration and were one of the first to use social technology to unlock productivity and collaboration. A 2012 global McKinsey report found that $900 billion – $1.3 trillion in annual value could be unlocked by social technologies.
Corinne Sklar, Global CMO of consulting firm Bluewolf, which was acquired by IBM earlier this year for $200 million, spoke to B&T earlier today at Dreamforce in San Francisco on this subject.
