Marketers sit at the intersection of business, technology and design. We now have the tools to unite brand experience with customer experience and use insights to design meaningful, successful end-to-end customer journeys across the entire customer lifecycle, at every touchpoint.

Our role is complex, and so is our technology.

Dreamforce is the largest tech conference in the world — and the world’s largest gathering of marketers. Over the next four days, both attendees and those following from home will experience the future of engagement technology: cognitive and predictive intelligence platforms, analytics tools, and a new level of customer journey capabilities.

These next generation technologies will introduce greater complexity, challenging marketers to rethink their relationship to technology and their approach to data. 

The best customer journeys are built on a foundation of data strategy and deep platform integration with Salesforce. Customers expect highly personalized, real-time, and even location-based content, and marketers need an integrated technology stack and reliable data to deliver that experience.

“With our boots on the ground and our eyes on the future, we capitalize on every opportunity that each day presents.”

At Bluewolf, we live our brand. Our Marketing Services practice started with a vision: our team could see that marketing technology could offer an opportunity for marketers to leverage customer data through CRM integration to finally gain a seat at the table.

Now, after more than 500 successful marketing technology engagements globally, we do know this: If you’re only looking for a solution to solve today’s problems, you’re not anticipating the needs of your customers — and you’re not staying competitive.

Bluewolf’s fifth annual The State of Salesforce Report is based on insights from more than 1,700 Salesforce customers. The report is clear: the best marketers will be able to take advantage of emerging intelligent capabilities because they are leading data governance and integration initiatives and demanding more from their technology, now.

When marketers invest in both strategy and technology, they invest in the future.

That’s why today, Bluewolf Marketing Services, in partnership with Citia Cards, is launching a site dedicated to capturing the Dreamforce experience for marketers: not only the ideas and forward-looking technology being showcased at Dreamforce, but also the people who are thinking and talking about it.

We want this site to be a resource for marketers. Whether you’re at Dreamforce this week or you’re following the conversation everywhere else, we’ll cut through the noise to offer compelling, real-time thinking around emerging technology that will be announced this week at Dreamforce.

We’d like for you to join us: share your experience with us on Twitter using #DFexperience #Marketing.

Through our photos, blogs, and video, we’ll tell the story: the future of marketing is now.