IDG News Service - Salesforce.com has grown into a company much broader in scope than its name would suggest, having moved well beyond its roots in on-demand CRM (customer relationship management) software.

During next week's Dreamforce conference in San Francisco, Salesforce.com is planning to give attendees the full rundown on how it can be a central player in their companies' IT strategies and help them "touch the social enterprise," as the show's homepage puts it.

While Salesforce.com recently abandoned its bid to trademark the phrase "social enterprise," those words will still define its core strategy of combining an array of business applications with social networking tools in order to bring together customers, partners and employees.

Here's a look at some key questions the company may look to answer at Dreamforce, which starts Tuesday.

Is the social enterprise strategy starting to click?

A survey of Salesforce.com customers released this week by consulting firm Bluewolf found that only 24 percent were currently "working on becoming social."

Another 18 percent said "social is important for some businesses, but not for us" and a total of 27 percent said they either weren't familiar with it, think it's a fad, or believe it's important but don't know how to proceed.

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