In February 2016, Eloqua rolled out its latest release revealing its biggest improvement, the user experience. The update maintains the functionality of Eloqua while focusing on the user experience, which according to recent research, is a primary focus for businesses. The new design is more aesthetically appealing and responsive, easily adjusting to browser size. Here’s how the newest features will change how you use Eloqua.

New My Eloqua
Reporting you don’t have to search for.

The home page now displays an overview of your contact database, visitors, and how these are trending in your database. You can view scheduled and active campaigns along with recently accessed assets. The shortcuts area on this page is customizable so users can choose which assets they want to have at their fingertips. 

While these new features build off of the old functionality of Eloqua, they enable marketers to customize their experience and focus on the most important parts of their campaigns. This overview provides a snapshot of content past, current, and upcoming while providing insights into what is popular with your audience. Integrating marketing applications, data, and driving visibility of a complete view of the customer is a crucial business practice in 2016 that Eloqua is obviously focused on enabling. 

New Navigation Bar
Access to important items, faster.

A new version of the navigation bar will be rolled out to all clients in the summer of 2016. Things are reordered in the new navigation with an “Orchestration” tab that houses Campaigns and Tools. Email Groups, which formerly lived in the Setup area, now live under the “Assets” tab in the sub-menu of Email Setup.  

The new Setup area will also reflect these changes when you switch to the new navigation bar. It will group each component into one of four areas:

1. Users and Security
2. Platform Extensions
3. Database Setup
4. Display Preferences

This reorganization streamlines and simplifies navigation through the program. Now organization is built in for the user in a more logical and useful way. Accessing important items requires less clicks. Overall the new navigation menu is much more intuitive for the user.

Introducing Program Canvas
The child of Campaign Canvas and Program Builder

New Program Canvas combines the look of Campaign Canvas with the functionality of Program Builder.  Currently Canvas is only available upon request but the program will roll out to all users this year. The main advance of Canvas is that it syncs and cleans your data using a contact washing machine app. This program allows users to set up how they would like each of their fields to be formatted and the app then takes all of your data and organizes it accordingly. For example, if you want all of your contacts’ phone numbers to be listed in xxx-xxx-xxxx format, the washing machine will take all phone numbers collected in different formats, and map them into this assigned format. This keeps data clean and uniform, making it easier to read and utilize for personalization.   

Interpreting data is a concern for 76% of businesses, and as data based decisions increase in businesses, this added functionality makes the massive amount of data stored in Eloqua easier to use. 

For more best practices regarding marketing automation and data management, download The State of Salesforce Report.