Bluewolf pioneered cloud consulting, but many things have changed since 2000. We have since grown rapidly into a global organization at the forefront of a dynamic, fast-paced industry, and we felt it was time to evolve the Bluewolf brand to represent who we are today: a group of passionate, experienced people who work relentlessly, every day, to help our clients achieve results, now.  

Evolving a brand requires so much more than simply redesigning the look. For Bluewolf, it means taking a fresh, honest look at who we are, what we do, and what we intend to do five, ten even fifteen years from now. We teamed with Moving Brands, a global branding agency, to  shape the future of our brand. We spoke with our clients, with analysts, and with each other to truly understand what makes Bluewolf different. We discovered that our culture is one of determined problem solving, immediate solutioning, and dedication to our team members and to our clients. We’re always ready. We’re always energized. We’re always looking for the answer. That’s why our new mantra is “It’s Always Now.”

“It’s Always Now” means that there is a sense of urgency in what we do. We’re constantly learning and growing to better serve our clients and to fully understand the possibilities of today. We always use the most current technology and methodologies to build solutions. We have conversations based what we can do NOW, not what we could do sometime down the road.

“It’s Always Now” also inspired our new logo. It is completely custom-made, modeled after a refined stencil to symbolize the immediacy of acting in the now, and composed of letterforms derived from heritage type to convey our established place in the Salesforce ecosystem.

Our symbols and color palette are inspired by whiteboard markers and markup notation language. Walk into any of our offices, and you'll find handwritten marks, symbols, and notations covering whiteboard walls and notebooks. These marks are the tools of our trade and create the foundation for our system of symbols.

This week at Dreamforce, we celebrate 15 years of working with Salesforce and its ecosystem. Visit our site to see everything Bluewolf has in store at #DF15.

Stay tuned in the next few weeks as we roll out the reimagined Bluewolf brand. To get a behind the scenes look at our brand evolution, watch this video.