June 23, 2014
It’s a no-brainer that mobile is one of the top disruptors currently affecting enterprise customer-business interaction. Mobile devices and apps are getting smarter, and capabilities like GPS, combined with customer data and analytics, are adding context and intelligence to mobile experiences. Cloud, social, and mobile are immediately available at customers’ fingertips, and the result is higher expectations and less patience with unsatisfactory service.
More than just an emerging channel, mobile is believed by 71% of salespeople to be crucial to accessing real-time data about their customers on their mobile devices. While “mobile-first” is top of mind for enterprises, it often ends up being lower on the priority list because many companies lack a collaborative, organization-wide approach and a robust mobile strategy that could truly capitalize on mobile opportunities.
Lead with Business Driven Use-Cases
Every effective mobile strategy starts with identifying moments that support business-level goals and can be tied to business impact. While it’s easy to head straight down the architecture or device path, evaluating business processes and interactions between employees, partners, and customers is critical to achieving impactful mobile initiatives.
