Written by Eric Berridge and Michael Kirven, with a foreword by Marc Benioff.

The rise of salesforce.com and SaaS raised profound questions for the IT consulting business. There was no longer a need for a firm to install, patch, test, perforance test, and troubleshoot complex software, hardware, and storage. These tasks have traditionally represented 50-70% of most IT consulting engagements. Naturally, some traditional players balked at the idea of SaaS and IT consultants as partners. But the disruptive force of salesforce.com and SaaS created an opportunity for a new breed of consulting, and an increased focus on customer success has been the direct result: Consulting 2.0.

At the end of the dot-com bubble bust, Eric Berridge took a risky gamble. While layoffs, bankruptcies and consolidations raged around him, he co-founded Bluewolf with the vision of a marketplace in need of affordable and iterative enterprise consulting services. Bluewolf turned a profit in six months, and is now the world's leading provider of professional services for on-demand software applications, providing services for thousands organizations that add measurable value.

Co-founder Michael Kirven has expertly navigated many comapnies through complex technology implementations. He is focused on coaching businesses to implement software better, faster, and more economically, and on building effective internal models for the long-term support of mission-critical applications. Michael is also committed to and passionate about the development of the Bluewolf Foundation, a non-profit organization dedicated to awarding college scholarships to New York City public school students pursuing careers in technology.