September 19, 2012
Salesforce.com customers 'get' the potential of Cloud Computing and social media, but many still struggle to achieve the maximum return on investment (ROI) as they make the move into the Cloud.
Cloud consulting firm Bluewolf surveyed 300 Salesforce.com customers for its first The State of Salesforce report and discovered that 44% percent of Salesforce.com customers are embracing both Cloud and social. But the firm also encountered a lack of Cloud governance good practice that means they fail to achieve the full potential ROI from their investments.
Bluewolf identified several key trends, including:
- Many companies are moving toward becoming a social organisation by integrating their customer service applications with Salesforce.com.
- Social media and mobile are coming together to help deliver on the productivity promise of Cloud technology, as workforces become progressively more mobile.
