September 8, 2011
By Andrew R Hickey, CRN - September 06, 2011 - 5:07 PM ET
Dreamforce 2011 focused mainly on Salesforce.com's vision for the social enterprise, a confluence of social, mobile and open cloud technologies and practices to boost collaboration and communication.
And a pair of Salesforce's largest partners, Appirio and Bluewolf, set out to determine whether this "social revolution," as Salesforce CEO Marc Benioff called it, is actually happening.
Bluewolf Managing Director Len Couture said the social enterprise is starting to bubble up in customer conversations and enterprises' migration from data, to information, to intelligence as more mobile and social tools get put to use, whether via Salesforce Chatter or other tools.
The ultimate goal is to create an "agile enterprise" where "social is just a component," said Corinne Sklar, Bluewolf vice president of marketing.
