Every industry is going through a disruption. The rapid rise of new technologies is bringing unprecedented innovation to markets across the globe, revolutionizing changes in customers’ buying behavior, and raising customer’s expectations.

Today’s customers have a heightened digital expectation that organizations across all industries must rise to meet in order to engage their modern customers. T-Mobile, a company that has always been on the forefront of market disruption, is again leading the charge; they have effectively unleashed their business from the confines of outdated technology and taken an inside-out approach to rewrite the rules of business transformation.

At Dreamforce this year, T-Mobile’s leadership will join me onstage during a keynote to share their personal experience of mobile transformation. Step into the shoes of one of the industry’s most disruptive mobile providers, as they reveal how to take an organization digital.

Mobile is the largest digital disrupter affecting customer and business interactions — to think that mobile is not central to every business strategy will directly cost your organization in the year ahead. Your customers are mobile, and increasingly so are employees.  Mobile empowers companies to do business in the moment, without having to wait to complete the transaction at a later time. It boosts efficiency, can add both context and functionality to interactions (geolocation or a camera), and aggregates the right data — in real time. Companies must take a mobile-first approach to their business, processes, and culture — mobile has become a new business imperative.

Bluewolf has been a partner of T-Mobile since 2010. We have a long history of joint innovation that includes a complex quoting tool (CPQ) for contract management for their B2B team. Based on the initial success of their deal configuration process, T-Mobile decided to unleash this same type of process to their mobile workforce. The previous system hindered sales reps in the field from efficiently configuring and presenting customers with offerings on a mobile device. A more flexible system was required to deliver the right data at the right time.

T-Mobile leveraged the Salesforce1 Platform to enable their field reps to close deals in the field. They took an inside-out approach by mobilizing their organization as a means to make their customers mobile. As a result, their sales team is seeing a faster sales cycle and higher win rates.

If you are attending Dreamforce next month, please join me on October 13th for this special session. I promise you an electric discussion, an exciting live talk show format, and ideas to supercharge your own digital transformation. I hope to see you there.

Reserve your seat now for one of Dreamforce’s most disruptive conversations.