Financial Services Cloud was the first industry-focused, verticalized cloud to come from Salesforce. Now, industry trailblazers continue to lead the way by embracing big shifts in the market, such as how the introduction of AI is revolutionizing the way customers interact with their bank. This month at Dreamforce, Rohit Mahna, GM of Financial Services at Salesforce, underlined why an industry-focused cloud is crucial to bringing Financial Services into the age of the customer. 

Today, the role of Financial Services leaders is to be trusted advisors. In the end, for your clients, this is not about the technology or a transaction, but a relationship. But the industry is still struggling to retain customer loyalty, personalize their service, and stay afloat in the midst of heightened regulatory pressure and cost. How are the best rising to the top? 

They’re Embracing AI to Improve Money Management 
After its announcement this month at Dreamforce, everyone is buzzing about Salesforce Einstein —  but what impact will Artificial Intelligence have on Financial Services? Salesforce highlighted five key functions that will have an immediate effect on how FinServ employees work and engage clients. 

• Relationship managers will be able to uncover new clients in their books of business thanks to faster and more intelligent interpretations of client data.  
• Marketing teams will be able to better predict and target hot prospects.
• A recommendation engine will serve up prescriptive recommendations to relationship managers on how to best keep their clients on track towards their financial goals.  
• The traditional pen to paper process is automated so you get time back with your clients.
• Internal employees will have better visibility into client relationships and goals.

What This Means for Your Customers 
Financial Services Cloud already provides a 360-degree view of the customer, capturing transactions, public posts and behavioral patterns. All of this data leads to more honest conversations and ultimately the ability to create more intuitive end user experiences. Salesforce Einstein will help to further personalize interactions, save time, and minimize unnecessary paperwork. 

What This Means for the Industry
Whether you sell financial products to consumers, provide advisory services to businesses, or deliver services to support companies within the industry, Salesforce Financial Services Cloud, coupled with Salesforce Einstein, can help you rise above the challenges of doing business and increasing customer retention within a regulated environment. 

To find out how other leading companies across all industries are leveraging artificial intelligence to improve data quality and customer experience, download this year’s The State of Salesforce Report.