Everything is connected. Whether it’s through a mobile device or live interaction with customer service, every touch point creates and uses data. Customers expect a highly personalized experience and marketers need an integrated technology stack and reliable data to deliver that experience.
 
The Salesforce for Marketing keynote made it clear: the best companies are using a cross-cloud Salesforce solution to enable data-driven, customer-centered brand experiences across the entire lifecycle on any channel or device.
 
Some examples of cross-cloud solutions are:
 
Marketing Cloud Advertising Studio and Salesforce: When you start with your data in Salesforce, you can easily deploy to Marketing Cloud for email, social, and mobile engagement with your customers. 
 
Community Cloud and Marketing Cloud: To make your website more engaging, offer your customers an opportunity to connect with each other; use customer data from Community Cloud to power Journey Builder for more personalized interactions and experiences.
 
Social Studio and Service Cloud: Use data from Social Studio to create an outstanding experience across every touch point and engage with your customers across all channels. Integrating Social Studio and Service Cloud will enable companies to monitor sentiment on social channels, create cases when needed, or provide data and intelligence for reps to get ahead of any issues and understand customers better.
 
Pardot and Sales Cloud: A seamless Pardot and Sales Cloud integration enables marketing and sales alignment by allowing them visibility into the same data. Pardot is focused on building leads for salespeople while Sales Cloud provides opportunity insights, focusing on the deal level to determine what leads should be prioritized. 
 
Marketers can now connect people, products, services, things, and call centers – but the best marketers will be able to take advantage of emerging intelligent capabilities because they are demanding more from their technology. As artificial intelligence and cognitive mature, the depth and breadth of these cloud technologies will surpass anything we’ve seen before. But only those who have laid the proper cross-cloud foundation will be able to take full advantage of those possibilities. It’s time for marketers to implement a solution that enables deeper insight into the customer journey from all angles, so they can reach customers where they are now and where they’ll be in the future.

For more information on how to leverage cross-cloud solutions to improve customer experiences, connect with us.