Corinne Sklar says that taking risks, driving creativity, and fostering inspiration are the steps that will create a passionate and successful marketing team. “If you have an organization that's willing to allow people to go beyond—to extend themselves—there's a sense of pride and a sense of creativity that's born out of that,” Sklar says, “which I think has made me a better marketer—and a better leader.” In fact, Sklar says that she takes a personal pride in her marketing team at the digital-focused business consulting firm because when people are themselves they bring their individual talents and views to their work. “I've been able to grow—and so have the people who I work with—because I have others around me, mentors, who encourage me to always be myself,” she says. “That's key to success.”

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