June 5, 2013
Specialist engagement consultancy Bluewolf has warned that those companies which hope to engage with their clients over social media networks such as Twitter or Facebook first need to ensure their employees are engaged and comfortable with social networks.
Corinne Sklar, Bluewolf’s vice president of marketing, on a visit to Australia last week said that there was a clear appetite for social media client engagement, citing IBM statistics. The IBM 2012 survey of CEOs found that although only 16 percent of CEOs reported that their organisation used social networks today to engage with customers, they expected that would increase five fold over the coming five years.
Sklar said that social engagement was probably still a few years off maturity, but said the advent of more effective metrics should speed adoption.
Bluewolf will launch an enterprise KPI model at the end of the third quarter which will provide executives with a dashboard to see if clients were being engaged on social media, and whether they were actually seguing that engagement into a purchase.
