January 14, 2014
Salesforce is the digital hub for many businesses. But what impact does this cloud-computing platform have on those companies? A new edition of the annual report on the subject from global business consulting firm Bluewolf tries to answer that question.
"The State of Salesforce shows Salesforce continues to be an essential tool in many firms. An impressive 90 percent of respondents to Bluewolf’s survey rate it “more valuable to their company today than it was a year ago.” Nearly 70 percent expect to increase their Salesforce budgets and 56 percent see potential for substantial innovation by using Salesforce.
Key Areas of Focus, Investment
Before we go on, it is important to note that Salesforce is a Bluewolf partner. Salesforce is a company that "provides solutions that we think offer compelling answers to common challenges," according to Bluewolf's website.
But let's put aside that potential bias and dig deeper into the report. It notes that companies that get the most from the platform have “focus and investment” in four areas: Customer engagement, platform innovation, cloud governance and people.
