Penny Nathan, Head of UK Sales Practice at Bluewolf, looks at how life sciences companies are dealing with the “age of the customer”.

According to Gartner, healthcare providers "will increasingly adopt cloud services to keep pace with the IT infrastructure, system and support requirements of the real-time healthcare system, and to remain competitive in an industry that is under unprecedented pressure to transform itself."

The healthcare industry is in great need of a new treatment. The question is: why?

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