Many channel companies view their ability to collaborate with partners to build IT offerings on cloud application platforms as a vital part of their strategy.

This action plan has three aims: to strike valuable business partnerships, strengthen customer relationships, and develop go-to-market ready, customized offerings made with the latest technology. Channel partners, however, are finding that it takes various approaches, skill sets and business acumen to best leverage a cloud computing ecosystem built on core cloud offerings and third-party apps.

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