November 26, 2012
Keeping customers smiling used to be the domain of the marketing department but in today's online, social media-centric world, do technologists need to have customer satisfaction as their primary goal?
Eric Berridge, the founder of Bluewolf, a US cloud computing consultancy that's expanding into Australia, says yes. The alternative is to risk being left behind in a world where success is no longer measured by how well the backroom systems run.
Bluewolf employs 500 staff globally and provides services to local customers including Vodafone, Veolia Environmental Services and Panasonic.
In Australia last week to spruik the firm's "customer engagement" credentials, following its takeover in September of local consultancy Velteo, Berridge said the role of chief information officers had moved beyond managing infrastructure and enterprise systems.
