February 17, 2016
As cloud companies feverishly focus on making their customer engagements a worthwhile experience, many cloud solution providers, seeking to deepen ties with their clients, are appointing chief customer officers.
It's no secret that keeping existing customers and luring new ones to a cloud provider's business is key to profitability and sustainability, but an added burden for cloud companies, particularly smaller firms operating in a highly competitive market, is finding a strategy that enriches the customer experience year after year as they attempt to add value to a subscription-based model.
"If your business model depends on renewals, you're always selling," said Corinne Sklar, global chief marketing officer at Bluewolf Group LLC., a global consulting agency and Salesforce partner based in New York.
