December 22, 2015
Cloud providers are putting their money where their mouth is.
As cloud computing evolves and competition among cloud providers intensifies, many managed service providers (MSPs), cloud service providers, and other channel partners providing cloud offerings have deployed cloud-based apps and services for their day-to-day operations and are using their own cloud experience to boost their sales and marketing strategy. This approach is proving to be a powerful tool that strengthens their cloud expertise, fine tunes their business practices and improves their sales pitches as they sell what they use in the cloud.
"Businesses and customer expectations are moving faster than ever," Corinne Sklar, global chief marketing officer at Bluewolf Group LLC, a New York-based global consulting agency and Salesforce partner, said. One way to help understand what will work for a customer is to use the products and services before selling it to a client.
