Challenge

Bring together SurfControl employees from around the world on a single CRM platform. SurfControl needed to extend CRM visibility to company management in all departments; be able to forecast sales on a global basis; measure ROI of its marketing programs; deliver global 24/7 “follow the sun” customer service & support; and instill global best practices for sales, marketing & customer support.

Solution

SurfControl selected Bluewolf based on its knowledge, tools, and experience with Salesforce, and Bluewolf’s ability to guarantee a rapid and successful rollout. The initial launch was in 3 weeks; the global go live for customer service & support was on a single day. Global rollout for sales was within 21 weeks, and complete global rollout for sales, marketing, technical support was within 10 months.

Results

SurfControl transitioned from managing its business regionally to an integrated global structure. Strong user adoption and acceptance of Salesforce has delivered rapid and significant tangible benefits to SurfControl’s bottom line. Global sales forecasts & reports are generated in real time, saving over $750K annually in productivity costs. Billings growth of +24% with 10% less staff in the first quarter of use. A 9:1 ROI on its marketing programs and investments 24/7 technical support without paying overtime.