Challenge

Scholastic LIbrary Group was facing multiple challenges in maintaining its market leadership and ensuring that it captures as much as its customers' mind share as possible.

Solution

After evaluating several on-premise solutions, Scholastic selected salesforce.com as its CRM application. They turned to Bluewolf to manage their implementation because of Bluewolf's clear track record of success.

Results

Bluewolf crafted and executed a detailed plan for configuration, customization, data migration, integration, and training. Ultimately, Scholastic saw increased productivity of its sales reps, consistent messaging to all clients, increased cross-selling opportunities, simplified territory management, accelerated introduction of new products to the market, and improved forecasting visibility.