Challenge

Nuance’s Global Sales Organization had disjointed processes and a lack of common terminology and best practices. The sales and marketing organizations needed to increase the level of cross-functional collaboration in order to better serve their customers.

Solution

Bluewolf replaced Oracle® On Demand and deployed Sales Cloud® throughout the Americas, EMEA, and APAC, and integrated EloquaTM to better align Nuance’s sales and marketing teams. Bluewolf developed a change management and eLearning program that enabled over 700 people to successfully use the new technology.

Result

Nuance now has a unified sales process, and has drastically improved visibility in pipeline, forecasting, and reporting. It improved demand generation and can now track ROI. The entire company is now collaborating across the globe, creating a streamlined customer experience.

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