Challenge

Marquis Jet needed to implement a new CRM solution which mapped to company growth and expansion. They needed to Standardize sales and marketing teams on a single platform, improve insight and accountability into ongoing sales and marketing activity, and build a standard solution for pipeline management and sales forecasting.

Solution

Bluewolf’s blueprinting process, implementation and training services. From contract signed to go-live in 6 months, Bluewolf created a custom sales force automation (SFA) solution for the national sales team, and marketing automation (MFA) to manage email marketing programs.

Results

Marquis Jet has seen a number of improvements: Sales team accountability has improved; Sales managers are 20% more productive; forecasting and pipeline management is more accurate; and marketing campaigns are tracked and managed in a consistent manner.