Challenge:
InsideTrack provides 1:1 executive-style coaching for college students to help them be more successful in school and graduate prepared for success. As their business and service delivery grew, the company required more flexibility than their current custom-built CRM solution was able to provide. They needed something that was designed to be flexible and adaptable to changing business needs.

Solution:
InsideTrack called upon Bluewolf Beyond to help them deploy a new Salesforce CRM. The experts at Bluewolf gave InsideTrack the opportunity to understand their workflows and service delivery, and translate how the Salesforce technology aligned with their business process. Bluewolf showed InsideTrack the importance of exhausting the “out of the box” functionality before deeply customizing the CRM. This allowed them to ramp up or scale down as necessary. Bluewolf also helped the company with their IT staffing needs.

Results:
Bluewolf Beyond has helped InsideTrack to make tactical and strategic decisions about Salesforce, allowing them to align technology with business needs. They are now in a position to be more responsive to customer needs and bring new services to market faster. InsideTrack runs more efficiently, and they are now in a position to scale their business. Bluewolf Beyond remains an ongoing “coach” to Inside Track as their business continues to change and grow.