Challenge:
Gates Corporation is one of the world’s leading manufacturers of automotive products with operations in 29 countries. The company needed to enhance its ability to automate and track a complex sales cycle across global operations. Gates could not efficiently generate metrics on customer interactions and the sales team couldn’t view the status of their leads, which ultimately delayed the time it took to close deals. Gates needed a system that would establish worldwide standards that could also be customized in each region.
 

Solution:

Gates called upon Bluewolf to help them implement the Salesforce CRM solution, which offered the flexibility to adapt to particular sales processes while still providing a platform that supported global operations. Bluewolf helped Gates determine it was best to deploy the Salesforce CRM in one region at a time, and each region would have a customized process that matched their local sales requirements. Bluewolf rolled out a training process in 5 different languages, training end-users in North America, South America, the Middle East, Asia and Europe.

Results:
Bluewolf helped Gates to successfully deploy the Salesforce CRM on a global scale. Gates has since approved its efficiency at managing and following up on leads, which led to the ability to close proposals more quickly and generate increased revenue. The Salesforce CRM is now the centerpiece of Gates Corporations sales reporting strategy. With Bluewolf’s guidance, Gates can continue to discover new sales process enhancements over time.