Case Study: Foster MacCallum Grows its Business in the Cloud

February 26, 2011

Challenge

As a specialist in partner channel development, Foster MacCallum’s core asset is the knowledge it is continuously gathering and maintaining on more than 150,000 companies in order to analyze and predict successful partner relationships. It needed a better system and methodology to manage this knowledge and keep up with the company and its growth.

Solution

Bluewolf’s Agile Transformation Platform helped Foster MacCallum conduct an in-depth review of its business processes surrounding complex partner relationships and map out a system that could support and even improve them. Once the processes were defined, Bluewolf helped Foster MacCallum to migrate its methodology, existing system and data to Salesforce and utilize the Force.com platform to run its business in the cloud, in less than one month.

Results

Foster MacCallum is able to generate partner channel development research for clients 30% faster, has improved cost efficiency by 30%, and reduced sales cycles by 20%. By leveraging Bluewolf’s Agile Transformation Platform to take advantage of the operational scalability inherent in the cloud computing model, Foster MacCallum has been able to expand its services, adapt to changing customer needs and consequently, win 40% more business.

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