February 26, 2011
Challenge
Beazer Homes made a courageous decision to replace its outdated CRM system with Salesforce CRM despite the bleak home-buying climate in order to be well positioned for an economic recovery. Beazer partnered with Bluewolf to guide the implementation from end-to-end, encompassing business process refinement, configuration, custom development, and integration support.
Solution
Bluewolf helped Beazer build demand generation for its homes by implementing Salesforce CRM, Eloqua and Five9 CTI integration leading to an improved home buyer lead capture rate and supporting a 20% spike in home sale close rates.
Results
Beazer is now poised to take advantage of the eventual upturn in home building with improved sales visibility, agent productivity and collaboration, and customer interaction across the company. The new solution gives the company a 360-degree view of its customers’ lifecycle, from the time they show interest in Beazer to the time they sign a contract and beyond.
