June 12, 2014
Forrester believes corporate developers and system integrators will be drawn to the Salesforce.com platform to develop new, mobile-ready enterprise applications.
For instance, pharmaceutical giant GlaxoSmithKline used specialist IT services company Bluewolf to build a custom iPad application called "Koach".
The application enables sales reps to search for information such as current research, sales tools, and suggested questions to ask doctors based on personality type.
The app was integrated with Salesforce and an internal intranet, so employees had access to all information at their fingertips, according to Bluewolf.
Its UK datacentre is due to come online in a few months, which means UK businesses will be able to host their enterprise cloud applications on UK soil. This is potentially a big step for Salesforce as it extends its reach into Europe. German and French datacentre facilities are expected to come online next year.
