June 11, 2012
Consultancy Bluewolf Inc. helps match information technology to business goals, focusing on the customer life cycle. Earlier this year, it began using social media technology to do the same at its own company.
The new strategy, launched in January, is based on the premise that Bluewolf's more than 350 employees—from sales to customer service to human resources—know its services best. And yet as early as last December, only a handful of those employees were helping spread the company's message. The marketing team, which consists of 20 people—including 12 in corporate marketing—was doing the bulk of its social media promotion. Something had to be done, said Corinne Sklar, VP-marketing.
