Bluewolf on state of Salesforce: Social enterprise needs to be defined

September 14, 2012

Bluewolf has released a new report on what the CRM consulting firm argues to be the "state of Salesforce.com," ahead of Dreamforce '12 in San Francisco next week.

Based on Bluewolf's findings it looks like the social enterprise is taking a little longer to take off than Salesforce might like.

That might be because no one seems to agree on a definition for "social enterprise." Bluewolf argued in the report that no single definition has really presented itself.

"Social means leveraging Twitter to some and using profits for social good to others," Bluewolf posited.

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