April 26, 2011
Picture This
Imagine you move into a large house with seventeen other people. Let’s say that it’s your role to cook dinner for the household on Tuesdays, but you never see or speak to your flatmates. How will they know when the food is ready? You could leave a note on the refrigerator...but how will you know that everyone else will see it? Let’s say you’re cooking lasagna but one of your flatmates, Rosie, is allergic to ricotta cheese while lasagna happens to be the favorite meal of another flatmate, George. Would you think of all these things to put in your note...that everyone might not see? More importantly, where and when and what will you find for dinner tomorrow night?!
It would be challenging. You could survive just fine on your own. Get yourself up and ready, go to work, eat out, and so on. But imagine how much more cost-effective and time-efficient your life would be if you and all of your roommates had a plan--who is cooking when and what, how to split a monthly grocery bill, who is responsible for what chores. Not a difficult concept, right?
Real Life
Imagine running an 18-division financial services firm like this where each division may or may not have customers in common. You may have a mortgage department, a banking division, an auto finance department, a home lending department, etc. that are all functional, but with very different business processes and each division is completely siloed and blind to the others. Rosie in banking might have a great relationship with longtime customer Mr. Jones who is in the market to buy a new house. George in home lending would love to get an introduction to Mr. Jones from Rosie, except that he has no idea that Rosie or Mr. Jones even exist.
You guessed it; this is a real story. And this company’s challenges are quite common of enterprise organizations in today’s business world. This very client is one of whom Bluewolf is most proud in our past year of delivery engagements. Bluewolf helped transform this 18-division financial services firm who were still running each of their business units largely on isolated databases, excel spreadsheets, and filing cabinets into a unified, collaborative, cloud-based, 8,000 user entity that is poised and ready for growth, changing technologies, and the market competition that the coming decades are sure to offer. Each of their 18 divisions now have a singular unified process for conducting business with a tracked and incentivised internal customer referral program to increase wallet share and marketing effectiveness. They have a means of comprehensive reporting across the whole of their business not only between divisions but including information that was previously only owned by individuals or small groups. Their marketing department now has insight into their customer base like they never have before. Thanks to Bluewolf’s killer Technology Adoption team, our client now has a team of internal system champions and a slew of eLearning modules to help train existing and future employees.The benefits continue to come to fruition.
Gratitude and Applause
Someone, at some point in this particular organization, had to have come to a realization about their business and taken a leap of informed faith in choosing to transform the whole company for the better. It took guts, patience, and collaboration--we commend that and are proud to have been part of the team that made it happen.