August 5, 2016
Corinne Sklar, Bluewolf CMO, writes for Marketing Tech on the role of Marketing Automation in the modern marketer's technology stack.
For marketers, it’s imperative to deliver relevant, personalised content to customers to be heard above the noise; and technology is the surest path to enabling today’s new vision of automated marketing.
The $1.8bn acquisition of Marketo is a recent indication of marketing automation’s importance to the growing marketing stack and driving a more personalised customer experience. But marketing challenges don’t just end once marketing automation is embraced.
