July 10, 2015
One of the better-known Salesforce technology integration partners, Bluewolf, figures that the cloud software giant has the opportunity to double the number of companies using its marketing cloud applications this year.
“Marketing is rapidly becoming the most data-driven and technology-dependent function,” the company writes in its annual report on Salesforce technology adoption trends, this year based on a survey of about 1,000 existing customers. “This year, a focus on mobile, data and analytics will separate the average marketer from those leading digital transformation.”
Increasingly, marketers are placing more value on retaining customers than acquiring them, the Bluewolf report shows. That makes closer CRM integration far more relevant.
