It’s here. Bluewolf’s third annual The State of Salesforce launched today (press release). Based on data collected in collaboration with the MIT Sloan School of Management, this year’s review is the most comprehensive to date, distilling insights from more than one thousand salesforce.com customers worldwide.

Why do we produce this report? Every year, around Dreamforce (2013, 2014), we aim to shed light on how the best companies across all industries are using Salesforce and lay out the major trends we are seeing amongst Salesforce customers.

Here is what you will learn from this year’s report:

Revenue Growth and Improving Customer Experience Were Cited 3x More Often than Any Other Business Challenge (Twitter, Linkedin)

Enterprise Strategies Are Driven by Business Outcomes

Technology should align to company strategy, not drive it. Companies used to be constrained by inflexible technology but this has changed. Business outcomes have reemerged as the primary drivers of initiatives, and the inherent flexibility of salesforce.com’s products enable customers to confidently re-imagine their business and focus on engagement.

46% of C-level Executives Say Salesforce Has Measurably Improved Their Customer Experience (Twitter, Linkedin)

Customers Expect a Personalized Digital Experience

Businesses are experiencing massive digital disruption, as the internet, social media, and mobile technologies have changed traditional market and value frameworks. Customers have digital expectations, and are empowered with more influence over brands than ever before. Digital channels are the new corporate battlegrounds.

34% of salesforce.com Customers Cite Ongoing Innovation as Their Top Technical Challenge (Twitter, Linkedin)

Cloud Governance and ALM Are Essential to Innovation

Digital disruption informs a new business imperative; now, there is a cost to not innovating. Systems that remain the same fall steadily out of sync with the business. Leading companies are turning to cloud governance and application lifecycle management (ALM) tools to accelerate innovation despite increased complexity.

Download the report or benchmark yourself, then let us know what you think.