For our fifth annual The State of Salesforce Report, we curated over 110,000 data points from more than 1,700 Salesforce customers to analyse how Australian organisations are getting the most out of Salesforce now. This year, we found that the value of Salesforce is on the rise—68% of Australian companies see great innovation potential in Salesforce and 74% think Salesforce is more valuable to them today than it was 12 months ago. Here is sneak peak into where Australia is leading, lagging, and investing, and what organisations can do now to stay competitive in the global Salesforce ecosystem. For more statistics and insights, download the full report now.

Where Australia is Leading
Australian organisations are already ahead of the global average when it comes to integrating Salesforce clouds. 40% say they have integrated one or more Salesforce clouds (vs. 36% overall). This is placing Australian companies at an advantage for streamlining processes and consolidating data. 

Where Australia is Lagging
While Australian organisations may be succeeding in integration, they're slower to adopt intelligent applications. Despite seeing great innovation potential in Salesforce and seeing the platform as increasingly valuable, only 35% of Australian organisations see their applications as intelligent or prescriptive, compared to 52% globally. 

Where Australia is Investing 
Almost half of Australian organisations are increasing their overall investment in Salesforce; over a third of organisations are increasing their investments in Sales Cloud and Service Cloud in the coming year. 

How else are Australian organisations leading, and what can they do now to stay competitive? Download the special Australian edition of The State of Salesforce Report to find out.