Awhile back, we posted a video with Eloqua's Joe Chernov that discussed the various ways marketers miss the mark with content marketing. As a follow-up to that, the folks at CRMSoftware.TV sent over another interview where Joe offers some advice to those just getting started with content marketing.

You'll have to watch the video to learn all of his tips, but we've highlighted our three favorites below.

• Develop "buzzword-free" writing skills. At the risk of offending the PR crowd, it is important for content marketers to know how to write in a non-PR way. What that means is ditching the buzzwords and using language that people can understand and ultimately connect to. This is an area where new graduates have a leg up. Their language hasn't been corrupted by industry jargon, so they are more inclined to communicate ideas in a more straightforward way.
• Display good business judgement. Many young marketers pride themselves on their web savvy. They are on Twitter, Facebook, Tumblr, Google+ and myriad other online networks. However, it is important to remember that your activity on those networks is a reflection of you as a professional. Joe suggests that you approach your activity with this mindset: "If Google is your resume, what does that say about you?"
• Keep it brief. An oft heard phrase is, "Brevity is the art of lingerie," but it's also the art of content. Joe addressed this somewhat in the last video, but it begs being mentioned again - keep it short and sweet! Just because you use 100 words to explain something doesn't mean you should. It's far more impressive to do it in 10. Content marketers should keep this in mind when creating content, remembering that today's buyer consumes information at a much more rapid pace and doesn't have time (or patience) to sit through a 10 page white paper.

For the rest of the tips, check out the video below.