Most companies implement cloud solutions with an enterprise software mindset, and once the solutions are in place, they continue to manage them with the same approach. However, becoming a Leader in CRM sales apps ROI isn’t a sprint—it’s a marathon. After working with thousands of salesforce.com customers, we have identified three levels of CRM sales apps ROI sophistication: Players, Contenders, and Leaders.

Within the first year Leaders have achieved between 200-300%+ ROI, Contenders have Achieved 100% ROI, and Players have yet to achieve ROI. We have found that the difference between those that achieve ROI in the first year of implementation (the Contenders and Leaders), and those that take longer to achieve it, is based on critical steps and decisions made pre-implementation, during the implementation phase, and post go-live.

How to become a CRM Sales Apps ROI Leader

ZOLL Medical is a world leader in resuscitation technologies with more than 2,000 employees. In 2010, ZOLL saw a significant revenue growth since deployment of their CRM sales apps platform. ZOLL transformed their sales organization by following a few key tenets. Here seven tips for maximizing your CRM sales apps ROI.

Tip #1 - Establish a Vision

True renewal and change comes with a clear vision. Implementing technology without a vision often results in a mire of change that is not clearly understood by your organization. ZOLL’s vision was two-pronged: Arm leaders with instant access to accurate information to aid in decision making and empower sales teams with cutting edge technology that would increase productivity and selling time.

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