By 2020, there will be 33 billion internet-connected devices on the planet. How can companies sift through the cacophony of devices to reach their customers?

Gene Koopman, Carmelo Andronaco, and Susan Jaggers tackled this very question onstage at Dreamforce in the session, “4 Tips for Leveraging Mobile to Tap a New Level of Customer Engagement.”

Here are their expert tips:

Tip #1: Think outside the box.

• Mobile isn’t just a new application — it’s a whole new way of thinking.
• Governance is key. Develop a long-term technology plan to keep up with your customers.
• Mobile will shift to focus on micro-moments. Companies must think contextually to get closer to their customers.

Tip #2: Design is the highest priority.

• Be selective when designing micro-moment engagements. Don’t boil the ocean — remember that speed and context are paramount.
• Whatever your mobile strategy, ensure that the customer experience is at its heart.

Tip #3: It must be connected.

• People are your biggest investment. Your mobile strategy should serve them.
• Don’t focus solely on the technology — look for disconnected parties causing bottlenecks.

Tip #4: Expect and welcome change. 

• The hardware technology of the mobile platform is now evolving at speeds similar to those of software during the PC era.
• The future of mobile anticipates predictive interfaces.

At Bluewolf, we went through our own mobile transformation with the development of our Rep Rides application. Understanding that “companies are 3 times more likely to attribute measurable business outcomes to the use of Salesforce when employees believe that Salesforce makes their jobs easier,” as reported in The State of Salesforce Report, we knew that any successful mobile strategy needed to meet end user needs.

To learn more about mobile solutions for your company, get in touch with our mobile experts and download The State of Salesforce Report.