October 1, 2014
So, you're a marketer heading to this year's Dreamforce. We're very excited for you — we love that with each year, the marketing community continues to grow at salesforce.com's largest event.
This year’s Dreamforce features over 1,400 sessions — which can make planning your agenda a daunting task to say the least. Whether you’re looking for the scoop on the digital marketing landscape heading into 2015, or tactical advice on innovating your marketing processes, we’ve got you covered. To make your life a bit easier, our experts have hand-assembled this list of essential activities for marketers.
- Get up to speed on announcements from ExactTarget Connections.
Catch up on all the topics discussed at ExactTarget’s Connections conference last week. Check out this blog on all the new features and announcements from the event. - Don’t miss the Marketing Keynote.
Join Scott McCorkle, ExactTarget Marketing Cloud CEO, and leaders from the world's most powerful brands to hear how they're designing and building one-to-one customer journeys across email, mobile, social, web, and more. - Attend key sessions for marketers.
Take a look at the suggested schedule for marketing professionals and some of my additional recommended sessions for marketers. The following sessions are my top recommendations to arm you with ample insight and ideas to take back to your team:How the Best Marketers Use Salesforce: The Top 3 Insider Tips
In order to reap the benefits of Salesforce as a marketer, it must be utilized in the correct way. In this session gain insider tricks on how to leverage Salesforce, in conjunction with marketing automation and social, to create a personalized customer experience.Brand Marketing in the Digital Age
Over the past decade, the traditional model of brand marketing has been radically disrupted by digital & social media. Join three brand experts from Google to learn how consumers emotionally connect and engage with your brand in the digital age.Digital Optimization: Changing the World One Test at a Time
Many companies believe that a “testing culture” is included with the purchase of a testing tool, but in reality building a testing culture is a process that takes years of focus, communication and strategy. Salesforce will share lessons learned, best practices and real-world examples that will help guide your own company’s testing culture.Five Ways to Build a Global Content Marketing Team
The saying Content is King couldn’t be more true in the world of digital marketing. Content excellence has become a competitive imperative. In this session learn how to develop scalable systems to manage, produce and publish locally relevant, personalized content that drives consumers to buy. - Visit the expo hall to chat with Bluewolf.
Stop by the Bluewolf booth, or pre-request a meeting with us to talk all things marketing. Explore key marketing products and solutions in the smaller booths of the expo hall. And lastly, don’t miss the ExactTarget Product Showcase in Moscone North and the Marketing Hub of 72+ marketing breakout session at the Place Hotel.
Want more Dreamforce tips? Head over to our Dreamforce microsite, where you can sign up for our Dreamforce Daily Buzz to get recommendations right in your inbox including key sessions, events and offerings. We look forward to seeing you in just a few weeks in San Francisco.
Here are some additional resources for general tips on how to have the best Dreamforce experience.
