Nearly 90% of CEOs cite customer engagement as their primary initiative in the next five years, yet most businesses capture only a fraction of their opportunities for customer engagement. Why are they failing, and what can be done to better engage customers?

Here are three strategies to boost your customer engagement:

1. Capitalize on customer moments.
   
   Customer engagement is the accumulation of successful customer moments. To optimize those moments, you must equip your employees to take the best action possible. The entire company must be enabled to deliver on customer engagement, particularly customer service and support teams in handling customer interaction. To the customer, these teams are the human face of the company — they need to understand customers’ personal stories in order to engage them as people, not transactions.
2. Stay connected across all devices.
   
   Customers in today’s hyper-connected world expect you to keep up with them throughout their lifecycle. Establishing an effective mobile business strategy is key to staying connected with your customer twenty-four hours a day, seven days a week. A recent survey from IBM indicated that 84% of CIOs rank mobile solutions as their top strategy for competitive differentiation. Business and IT leaders across the enterprise space are beginning to reimagine their businesses with mobile engagement at the center to better engage their customers.
3. Predict what Customers want — before they know it.
   
   Beyond staying connect to your customers, you have to anticipate their next step — in order to be truly customer-obsessed, you have to know what your customers want before they do. To achieve this level of customer engagement, you must take control of your data and leverage predictive analytics to envision future outcomes.

To learn more about these strategies in greater depth, attend our Engagement Squared Summit in New York on June 18th. Discover how leading organizations are successfully transforming their business processes by gaining visibility into their customers' needs with these agenda features:

• Keynote from Eric Berridge, Bluewolf CEO, and Dave Rudnitsky, salesforce.com EVP of Enterprise Sales
• Breakout sessions for every role
• Live benchmarking of your Salesforce instance
• Customer case studies with L'Oreal, Moody's and more
• Networking in our Innovation Lounge with top industry partners and demos

Don’t miss out on opportunities to engage your customers. Learn from business success stories, and discover key strategies to capitalize on customer moments at the Bluewolf Engagement Squared Summit. Registration is free, but space is limited. Reserve your seat now.