July 10, 2015
Corinne Sklar, Global CMO, Bluewolf
Location: San Francisco, CA
Number of years in current position: 9
Number of years involved with indirect sales: 10
How have you personally helped advance your company's channel business over the past year?
During Corinne's tenure at Bluewolf, the company has grown on average 50% YOY for 9 years. Bluewolf has been listed as one of the fastest growing cloud consultancies in the world, and has expanded its global footprint throughout North America, EMEA, and Asia-Pacific to deliver innovative digital and customer engagement services. She spearheads Bluewolf's award-winning 'State of Salesforce' Global Review, now in its third year, which benchmarks how leading companies use Salesforce and underlines the biggest customer digital opportunities in 2015. Heightened exposure to this marquee report is driven through multi-channel lead generation (online, email, PR, social, mobile, tradeshows, hosted events, etc.) and in 2014, the campaign drove over 9,000 inquiries and created over $6M in opportunities. Corinne launched #GoingSocial, an award-winning program to gamify external and internal collaboration and increase employee engagement. Last year, the program helped inspire a 57% increase in internal knowledge sharing (via the Salesforce Chatter platform), a 68% boast in social traffic, and a 153% rise in blog contributions.
What are your goals for your company's channel business over the next year?
Corinne's goal over the year is to help continue the expansion of our company globally and to integrate more of our process into our clients' success.
