February 9, 2015
Cloud, integration and analytics are still among the top CRM trends in 2015, experts say.
When we surveyed experts about CRM trends, cloud, integration with analytics and speed of deployment are among the biggest trends we heard about for 2015. This indicates a solidification of ongoing trends rather than a year dominated by new fads or hype cycles.
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"The cloud remains top of mind," said Mike Ehrenberg, Microsoft Technical Fellow and chief technology officer, Microsoft Business Solutions.
For Microsoft, that’s good news as it expands its Azure cloud platform with greater CRM capabilities. According to Ehrenberg, that means progressing beyond the model of a single public cloud for everyone. For example, the company has come out with Microsoft Cloud for Government.
"Looking forward, the cloud conversation will increasingly mature to incorporate customers with complex requirements for isolation, data sovereignty and global deployment," he said.
Eric Berridge, CEO of Bluewolf, concurs.
"The need for CRM verticalization and going deeper with those verticals will increase," he said. "CRM solutions aren’t a one-stop-shop to solve every industry’s challenges, and industry expertise is no longer just a go-to-market differentiator; it’s becoming the standard to satisfying enterprise-wide deployments across key sectors."
